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Good to Go! Presenting the DO School’s Sustainable Cup Challenge Solution

The DO School Fellows have presented their GOOD TO GO initiative, put on in cooperation with Brooklyn Roasting Company, dedicated to changing the way New Yorkers enjoy their coffee. The GOOD TO GO team is working with coffee retailers, reusable cup companies, local artists, bloggers, journalists and members of NYC government to make this change happen.

We invite all New Yorkers to be a part of this movement, our pilots and events, and change the way coffee is taken to go!

The GOOD TO GO initiative is already making a buzz in New York City. The Sustainable Cup Challenge Fellows are tackling the problem of disposable cup waste in New York City, and their ideas are raising a storm with the public and the press alike.

Here is just a taste of the great coverage they have been attracting…

Fast Company  – Fast Co.Exist saw the pilot as a great step towards a more sustainable sharing culture, saying ‘If we’re sharing everything else, why not our coffee cups?’

Wall Street Journal – Alessandra Malito compares the GOOD TO GO CupCycle scheme to the bike sharing systems that have been popping up all over the world in recent years.

Inc. Magazine – Jill Krasny weighs up the pros and cons of the DO School versus a traditional MBA.

CNBC – Our very own Katherine Kirschenmann, CEO of the DO School NYC talking about the GOOD TO GO initiative!

Daily News – Doyle Murphy celebrated the arrival of the Fellows’ initiative, saying ‘the Citi Bike of coffee has come to Brooklyn!’

New York Observer – Billy Richling praises the green credentials of the CupCycle scheme, and hopes it will prove to be more financially viable than the Citi Bikes.

News 12 Brooklyn –  The News 12 Team loved the idea of a to-go cup that doesn’t harm the environment.

We are very excited that the DO School program is attracting so much positive attention – here’s to more fantastic coverage in the future!